'QUALITY ABOVE ALL ELSE'
Situated in the grungy streets of Thebarton, in Adelaide's west, Imperial Measures Distilling has been making single batch Gin and other delicious imbibes since 2014, long before the craft distillery boom. Since returning to my home town of Adelaide late last year I have had the pleasure of working with the team at Imperial Measures to provide product packaging, marketing collateral and photography for the locally owned business.
MARKETING COLLATERAL
Colour psychology is hugely important for any logo or branding project. Each colour has specific connotations attached to it, and these connotations can induce certain emotions when people interact with colour. Considering Time Out Accounting & Consulting prides themselves on being a trusted provider of financial expertise to help clientele build confidence and success, a mix of blues and greens seemed like a great choice. This colour scheme plays into notions of prosperity, trust, confidence and success. Contrasted with an off-white, it brings the branding into the modern age whilst being conscious of professionalism.
